Cohesive strategies built with the right tactics to engage your target audience. The result? Positive awareness, increased brand loyalty, reputation, consumer trust, sales, and business success.

We offer tailored consulting

Services for a variety of businesses and company situations. We advise on both organisational and structural changes within a business, as well as specialist subject areas within the fields of finance and risk management.

We understand your industry

We understand the numerous challenges that SMEs operating on a national and international level face. We understand the many and varied dependencies and relationships between the organisation, processes and IT functions — even in large-scale enterprises.

Our services include:

Media relations is in our DNA

A positive endorsement from trusted journalists, bloggers, key influencers and stakeholders is a proven and powerful way to gain third-party credibility, change perceptions, and sway purchasing decisions.

Effective media and blogger campaigns are all about knowing who to contact, what makes them tick, and how to deliver a story they care about. Our proprietary SO Connected Database of national, regional, and local media, bloggers and influencers is unique in Canada. Every contact is coded to ensure a strategic approach. This, combined with our strong, long-term relationships ideally positions us to connect your brand with an engaged audience.

Listen, consider, create

Did you know 74% of consumers say they turn to social media to inform their purchasing decisions? We believe in reaching your consumers everywhere they engage and play online. A strong social media plan is critical to building brand relationships.

We start with social listening to assess your current online brand perception. We study this within the context of the competitive landscape to inform our strategic recommendations for an attention-grabbing, engaging social strategy. Every decision we make is supported by insights, gathered from deep-dive analytics specific to your brand, and industry best practices.

Embrace change

As the world evolves, brands need to keep up or risk becoming irrelevant. Whatever your need, we’ll use strategy, research, and experience to help you reimagine your brand.

Brand Identity Consulting

When repositioning is on the horizon, we are here to help with your visual identity, voice and tone, and everything that defines your brand.

Market Analysis

We’ll make informed decisions on how to reposition your brand by researching your market and identifying new patterns, preferences and trends.

Repositioning

Armed with research, we’ll make a robust plan to position your brand and reintroduce it to new and existing consumers.

Media & Stakeholder Engagement

We’ll kick off your reintroduction by developing a powerful brand story to share with the right media, influencers and other stakeholders.

Leverage the power of established trust and influence

Critical conversation is happening online at an unprecedented rate. Consumers are looking for a voice to trust. Many find this in the form of powerful influencers. Consumers trust the opinions and recommendations of influencers, transforming a brand endorsement into positive perception, credibility and sales.

When we bring influencer marketing into your Social PR mix, we do it with an understanding of your objectives, goals and demographics to craft the right approach for your needs.

We carefully cast the right influencers to ensure a meaningful and authentic relationship for both the influencer and the brand. Then we arm our influencers with carefully crafted messages and guidelines to guarantee engaging content, and conversation with their loyal audiences.

We track our influencer programs closely, with clearly outlined key performance indicators to determine and track success. Every decision we make throughout the course of our influencer programs is aimed at moving the needle.

Protect your most valuable asset.

It can take years to build a positive brand reputation and seconds to destroy it. Reputation management is at the core of all our programs. We take a proactive approach, developing strategies that reinforce positive perceptions and gently correct negative ones.

When crisis hits, we’re ready. Our timely and diplomatic responses successfully protect our clients’ brands during even the most volatile situations. We’ve carefully moderated and responded to countless issues including product recalls and tampering, supply chain issues, boycotts, protests, and more.

We offer tailored consulting

We understand your industry

Media relations is in our DNA

Embrace change

Contact us

Stay in touch